Political Party Ad Tracker — March 12, 2018

A Liberal return to convention ads. A mixed bag of Conservative ads. An NDP ad renewal that is quickening pace.

Get up to speed with our Political Party Ad Tracker!

Liberal Party of Canada

Convention ads have returned!

Signup ads continue—so do the Liberal donation experiment ads.


Over a month out from the convention, the Liberals are ramping up their promotion efforts.


Thousands of supporters?

Most open and inclusive convention ever?

Justin Trudeau will be there?

How could anyone miss it.


Visually appealing. Simple message. Grows e-mail list. Features PMJT.

A Liberal staple.


The Liberal donation experiment continues this week.

This ad should push cost-conscious Liberals who wanted to attend the convention up the ladder of engagement.


You can view all of the active Liberal Party of Canada ads here.

Conservative Party of Canada

The Conservatives are offering a mixed bag of ads this week.


Remember how we said the Conservatives wouldn’t let Justin Trudeau forget about his private island vacation?

Well, the party has run variations of this ad for weeks now.

It’s safe to say that the Conservatives have not, and will not, let this go.  


The Prime Minister had some trouble answering a question on steel tariffs.

The Conservatives are informing Canadians of his poor response.


Trudeau wasn’t the only member of cabinet to have a tough time answering questions.

The Conservatives shared the love by targeting Ralph Goodale over his responses to questions about the Atwal affair.


This has gone on long enough.

It’s not 2017 anymore!

This has been the longest running Conservative ad—active since December.


You can view all of the active Conservative Party of Canada ads here.

New Democratic Party

The NDP are continuing their online renewal this week.



All three major Canadian political parties have now run an ad in a language other than English or French.

In fact, all three parties have run an ad in Chinese—indicating the increasing influence of Chinese Canadians on federal politics.

This ad focuses on pension security for seniors.


Strong visual. Strong message.

This ad showcases the NDP’s new leader and should help grow their e-mail list.

Good on them for recognizing the ad’s value and running it with split-tests again this week.


Another new signup ad!

With compelling messaging and imagery too.


Chinese. English. French.

The NDP are pushing their diversity and inclusion message, in different languages!


You can view all of the active NDP ads here.

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*You can see Justin Trudeau's ads here. You can see Andrew Scheer’s ads here. You can see Jagmeet Singh’s ads here.