Political Party Ad Tracker — February 26, 2018

The Liberals are sticking with what works. The Conservatives are getting innovative. The NDP are stepping up their game.

Keep up with Canada’s main parties online using our Political Party Ad Tracker!

Liberal Party of Canada

It’s all signup ads for the Liberals this week.

Guess who features in all the ads?


If you guessed Canada’s head of government, you got it!


These ads are reliable, and they work.

That’s why the Liberals run them several weeks on end.


You can view all of the active Liberal Party of Canada ads here.

Conservative Party of Canada

The Conservatives have been the most innovative party online in 2018.

They are always trying out new things.


Here is something new.

The Conservatives are pitting Trudeau and Scheer against each other in an effort to boost page likes.

They are running several split-tests of these ads, too.


Notice the change in imagery and leader positioning?

Which one of these ads makes people most compelled to hit that sought-after “LIKE” button?

The Conservatives will soon find out.


The Conservatives have added a new split-tested ad on the Jerusalem issue. This time asking supporters to let Andrew know they agree.

The issue is obviously important to a significant segment of the Conservative base and the party is responding online using what we assume is a targeted approach to those individuals.


Three in a row for this key issue ad on terrorism, run in Vietnamese.

It now holds the ad tracker record for longest running ad in a language other than English or French.


Another new tactic.

The Conservatives are targeting Liberal MPs with key issue veteran ads.

A handful of Liberal MPs are targeted in swing ridings. Smart tactic.


You can view all of the active Conservative Party of Canada ads here.

New Democratic Party

The NDP are stepping up their game this week.


New signup ads like these are exactly the kind of ads the NDP should be running.

The party desperately needs to introduce their new leader to Canadians and grow their e-mail list.

This ad does both.






You can view all of the active NDP ads here

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*You can see Justin Trudeau's ads here. You can see Andrew Scheer’s ads here. You can see Jagmeet Singh’s ads here.