Political Party Ad Tracker — February 19, 2018

The Liberals and Conservatives are toe-to-toe online. Where are the NDP?

Find out in our Political Party Ad Tracker!

Liberal Party of Canada

The Liberals have stopped advertising their convention and are ramping up budget consultation and new e-mail signup ads—with an increasingly French focus.  


It’s now been three weeks since the Liberals began to walk the line between political and permanent government.

They really want to consult you on their budget.

They are content to do it unconventionally.

And in another language.


Express yourself!

The Liberals are giving you lots of opportunity.


Classic Liberal signup ad.

Ads like these directly grow your e-mail list which can then be used to fundraise, disseminate messaging, and do everything else that good parties do to win.


You can view all of the active Liberal Party of Canada ads here.

Conservative Party of Canada

The Conservatives are upping the ante this week.

More key issue ads. More e-mail signup ads. More donation ads.

The Conservatives want to be the best online and they’re willing to spend the money to do it.


New colours. New image. Same split-tested ad as last week.

The Conservatives are not letting the Prime Minister forget about his private island vacation with the Aga Khan anytime soon.


The Conservatives have taken a public position on the Jerusalem issue, and they are running ads so Canadians know where they stand.


These compelling, aesthetically pleasing ads are designed to identify supporters and generate issue tags.

On a hot button topic like this one, the Conservatives can expect results.  


Two in a row for this key issue ad on terrorism, run in Vietnamese.

The Conservatives have determined that terrorism is a key issue in the Vietnamese community, and this ad is clearly targeted to them.

It must be generating results or it likely wouldn’t be running again this week.


The Conservatives need more ads that highlight their leader and ask for e-mail addresses.

But if they want them to work, they should probably update the date and find a more compelling call-to-action.


You can view all of the active Conservative Party of Canada ads here.

New Democratic Party

Looks like the NDP is too busy with their convention to run ads this week!


You can view all of the active NDP ads here.

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*You can see Justin Trudeau's ads here. You can see Andrew Scheer’s ads here. You can see Jagmeet Singh’s ads here.