Political Party Ad Tracker — December 14, 2018
The Conservatives continue to focus on illegal border crossing and the Liberal media bailout this week.
Meanwhile the Liberals have updated some of their holiday fundraising ads with fresh copy attacking the Conservatives.
The NDP have not made any changes this week, but the People's Party of Canada has launched 2 new ads.
Stay up to date with political Facebook ads in Canada - check out our weekly ad tracker below!
Conservative Party of Canada
The Conservatives haven't made any major changes this week, but they have rolled out French language versions of many of their ads.
The Conservatives are appealing to French Canadians who are concerned about illegal border crossing.
These simple petition ads are a great way to grow and segment your email list.
Another simple petition ad from the Conservatives with a clear call to action.
The Conservative Party is concerned with media bias after the Liberals proposed a ~$600 million bailout to the media ahead of the upcoming election.
The "Join the Chorus" fundraising campaign continues with the most simple and straightforward fundraising ad we have seen yet.
"Can you help Andrew Scheer become our next Prime Minister?" "Donate today!"
You can view all of the active Conservative Party of Canada ads here.
Liberal Party of Canada
The Liberals also haven't made any major changes this week, but they have rolled out new ad copy on some of their fundraising ads, taking aim at the Conservatives for having no plan to deal with climate change or strengthen the middle class.
The Liberals continue to run messaging that a Conservative government would "roll back the positive progress" they have made since they were elected.
Another example of the fundraising ads being run by the Liberals at the moment.
This ad asks to "Chip in what you can" - this is one of the most effective and least click-deterring ways to ask for a donation.
This ad seeks larger donations of $99 or $299 in exchange for Liberal swag.
Sweetening the pot with a gift can be an effective way to secure more donations.
You can view all of the active Liberal Party of Canada ads here.
People's Party of Canada
The PPC released 2 new ads this week. The first focuses on reforming the equalization program between provinces.
The PPC is appealing to Canadians who are upset with the current equalization scheme.
They invite viewers to learn more about their position on equalization.
Another simple ad asking viewers to learn more about the PPC.
Most of the PPC ads thus far have focused on building brand awareness, which is critical in the early stages of a political party or movement.
You can view all of the active People's Party of Canada ads here.
New Democratic Party of Canada
Once again, only minor changes to some ad copy from the NDP this week.
The NDP are still pushing back against the Liberals on the USMCA, calling for steel tariffs to be lifted before the deal is signed.
The NDP have revived their old affordable housing ads, with different ad copy. "Housing is a human right."
One more NDP ad with different ad copy, the NDP are stressing the fact that life happens online, and internet needs to be more affordable in Canada.
You can view all of the active NDP ads here.
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