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Political Party Ad Tracker — January 8, 2018

Political Party Ad Tracker — January 8, 2018

The cold seems to have affected the online ad game of some political parties. Find out who cooled down and who heated up in this week’s edition of the Political...

January 08, 2018

Political Party Ad Tracker — January 3, 2017

Political Party Ad Tracker — January 3, 2017

Happy New Year from your friends at eddt! To find out how Canada’s political parties brought in 2018, check out this week’s edition of the Political Party Ad Tracker. Liberal...

January 03, 2018

Political Party Ad Tracker — December 18, 2017

Political Party Ad Tracker — December 18, 2017

The Liberals were victorious in last week’s battleground by-elections. Their strong Facebook ad game helped bring them across the finish line. Now here we are a week later with no...

December 18, 2017

By-Election Preview — Political Party Ad Tracker — December 11, 2017

By-Election Preview — Political Party Ad Tracker — December 11, 2017

Today is by-election day in four ridings across Canada. That means, as per Elections Canada rules, no online advertising in by-election ridings today! But we’ve got you covered at eddt...

December 11, 2017

Political Party Ad Tracker — December 4, 2017

Political Party Ad Tracker — December 4, 2017

With four by-elections next Monday, what can we learn from the Facebook ads each party is running? Have the Conservatives given up on Scarborough-Agincourt? Is the...

December 04, 2017

Political Party Ad Tracker — November 27, 2017

Political Party Ad Tracker — November 27, 2017

Thanks to Facebook ad transparency, you can see every single ad your competitors are running. What kind of...

November 27, 2017

Facebook ad transparency is here — so what kind of ads are Canada's national political parties running?

Facebook ad transparency is here — so what kind of ads are Canada's national political parties running?

Facebook ad transparency has just launched in Canada — that means now, you can see every single ad your competitors are running. So what kind of ads are Canada's...

November 15, 2017

Is Facebook about to make your Page useless?

Is Facebook about to make your Page useless?

New Facebook changes causing “biggest drop in organic reach we have ever seen,” according to reports from Slovakia, one...

October 24, 2017

Digital is mandatory for marketing relevance

Digital is mandatory for marketing relevance

Digital is effective. In fact, it is not just effective — proficiency in digital media is mandatory for relevance in the world of marketing. No one...

October 10, 2017

Applying political experience to private enterprise

Applying political experience to private enterprise

People hate politicians. Political branding is the harshest of all. The public has a strong inclination to distrust politicians. The challenge for political marketers is building a brand of trust...

September 18, 2017